You Are
A growing company that makes products for consumers. Your goods may fall into the category of any of the following: travel, clothes, food and drink, cars, consumer durables. Ultimately you sell something that the man/women in the street should aspire to buying. You may have to promote your product to the trade, before you can reach your consumers.

You Need
An agency that understands consumer issues and that knows how to sell a concept to the trade press in order to secure listings. Consultants who are passionate about monitoring trends and who track the current zeitgeist in order to hook your products in to topical themes for news generation. In essence you need people who will get you on to the 'front pages' at the right time with the right messages. A team that will ensure your products are seen by the people you want to see them.