The Lucre press office encompasses all or a selection of the
tactics outlined below depending on markets and budgets.
- Press training
- Features targeting
- Case studies
- Media list generation & tiering
- Speaker programmes
- Issues tracking
- Competitor tracking & reporting
- Photography
- Press release generation & placement
- Press interviews
- Opinion article generation & placement
- News manufacturing programmes
- Advertorials
- Competitions
- Media audits
- Freelance programmes
- Research
- Analyst programmes
- Breakfast briefings
- Product placement
- Trade launches
- Roundtables