Adrian Johnson has worked in PR for more than ten years. Initially starting out in the public sector at Wakefield Council’s press office, he then moved agency-side spending five years in two Leeds PR companies, before opting for a life of Lucre.
Adrian specialises in consumer, travel and leisure PR. With a background in journalism, his strengths lie in generating news opportunities and creating consumer campaign platforms. Current clients include Best Western Hotels, Congregational & General Insurance, Consort Homes, Jet2.com, Jet2holidays.com, La Manga Club, Leger Holidays and The Chambers.
In the last three years his consumer team has won three Gold awards for ‘Best Consumer’ and ‘Low Budget’ campaigns at the IPR PRide Awards and was a Finalist for ‘Best Media Relations Campaign’ at the 2006 CIPR Excellence Awards. Lucre’s travel division was voted the ‘One to Watch 2006’ in 2006.
As a journalist he has filed reports and written features both in the UK and overseas. His portfolio is wide-ranging, from travel and leisure, aviation and aerospace, to law and lifestyle. Adrian has a degree in international business studies and a season ticket at Middlesbrough FC. He is a keen traveller his most recent trip was a four-week honeymoon in Tokyo, Australia, the Cook Islands and LA. His favourite smell is Hawaiian Tropic.
Adrian specialises in consumer, travel and leisure PR. With a background in journalism, his strengths lie in generating news opportunities and creating consumer campaign platforms. Current clients include Best Western Hotels, Congregational & General Insurance, Consort Homes, Jet2.com, Jet2holidays.com, La Manga Club, Leger Holidays and The Chambers.
In the last three years his consumer team has won three Gold awards for ‘Best Consumer’ and ‘Low Budget’ campaigns at the IPR PRide Awards and was a Finalist for ‘Best Media Relations Campaign’ at the 2006 CIPR Excellence Awards. Lucre’s travel division was voted the ‘One to Watch 2006’ in 2006.
As a journalist he has filed reports and written features both in the UK and overseas. His portfolio is wide-ranging, from travel and leisure, aviation and aerospace, to law and lifestyle. Adrian has a degree in international business studies and a season ticket at Middlesbrough FC. He is a keen traveller his most recent trip was a four-week honeymoon in Tokyo, Australia, the Cook Islands and LA. His favourite smell is Hawaiian Tropic.
