Gala Coffee, the UK's largest fresh coffee roaster, has appointed Lucre to provide consumer and trade public relations support for both the Gala Coffee business and also its Lyons Coffee brand.

Gala specialises in the manufacture of own-label fresh coffee for the retail and foodservice markets, and works very closely with some of the largest and best known high street names. With a reputation for expertise and quality, Gala is at the forefront of technical innovation ensuring that its products are manufactured to the highest specification.

Lucre has been tasked with strengthening Gala's market leading status in roasting, and making fresh coffee simple and accessible to consumers by using Lyons hero products including the coffee bag and other, soon to be launched, lines.

Murray Leslie, Managing Director, Gala Coffee said: "Appointing Lucre was a natural step for us, their experience and enthusiasm, coupled with creativity and guaranteed results made the decision an easy one for us."

Sally Hetherington, director at Lucre said, "We're delighted to be working with the team at Gala and to expand our food & drink offering. We look forward to building the Lyons brand and assisting Gala in consolidating their position in the private label market for coffee."