Lucre, the PR and events management company has announced a further expansion of its growing team: Alex Rose, an account executive, has joined the start-up agency in light of recent client wins including hotel company, QHotels.

Alex's role will include working on Leger Holidays, Bailey Teswaine and QHotels, as well as working on the marketing for Lucre itself. She is the fifth member of the Leeds-based team.

Director Sophie Spyropoulos said: "We are delighted to welcome Alex on board, her ability coupled with fresh energy and enthusiasm will make her an asset to the team.

"She complements our existing personnel and will help us to make sure we continue to deliver the best to our clients."

Since graduating in English from the University of Leeds in 2004, Alex has gained much valuable experience, including work at BBC Radio FiveLive, PR agency Weber Shandwick, as well as charity work in Uganda and community development work in Leeds. Event management at University and for her previous company BPP Law, also provide her with excellent experience.

Alex commented: "I am excited to be part of Lucre at such an early stage in its life, and to be working with an extremely talented and inspiring team of people.

"The company is fast forging a formidable team having won seven out of the seven pieces of work it has pitched for.

"Lucre has carved out a strong brand and an impressive client base, both of which I am looking forward to contributing to."