Lucre's approach to
public relations is unlike any other agency. We do not charge a fee per hour, but decide in agreement with our clients a set of objectives. These will be very specific - our clients will know exactly how
many pieces of dedicated coverage they are going to get in their core markets and the messages contained therein.

Why do we think this
is important? Because
we want to be able to measure where we have made an impact. We
want to understand how public relations is
helping to meet objectives - be it driving sales or building a brand.

In fact, we are so
confident you will be thrilled with our proactive approach that we offer
a service for some clients that includes the first month of consultancy
for free. Please do give
us a call to discuss.