Public relations can be defined as the art and science of building relationships between an organization and its key publics. One of the main techniques used in public relations is to identify the target audience, and to tailor every message to appeal to that audience. The audience is usually defined as a segment of the population of the chosen country or area.
Lucre Communications is a Public Relations Agency based in Leeds, West Yorkshire. Specialising in result based public relations, with guaranteed results and payment by results programmes offered.
Lucre is one of the fastest growing public relations agencies in the North of England, having secured a number of key public relations accounts with major clients in the past few months. Clients include Best Western Hotels GB, Leger Holidays and Jet2.com.
Lucre offers the best public relations advice from experienced consultants, who work closely with their clients to ensure that objectives are met.
Consultants are highly experienced; some are members of the Institute of Public Relations working on projects including international media relations and public affairs campaigns. Others have experience of working within large public relations agencies in both Leeds and London.