A business studies graduate, Sally cut her teeth in fashion and beauty PR, working on some of the UK’s biggest fashion brands. She moved into broader consumer, corporate and business communications in the following years to broaden her skills and understanding of other audiences She is a passionate brand specialist, having worked for some leading category names including Unilever, eBay, Whitbread, Holmes Place, Kraft, TOTAL and Olympus. She is committed to understanding audiences in all their guises from business folk to parents to youth and has worked across a broad range of fields including environment, corporate responsibility, crisis, fundraising, consumer product, business to business and corporate.

In recent years, Sally's client experience has continued to diversify ranging from campaigns for Renault to Whirlpool, Jordans, Chantelle, British Heart Foundation, The Home Office, Tupperware and Cable & Wireless producing thought provoking and sometimes award winning work.

Sally’s career has developed exclusively within agency, progressing from senior manager to board director at a number of leading agencies. This has given her invaluable insight into the challenges and opportunities in both large, medium and small local and international businesses as well as a broad range of people, client and business management.